My journey

Experience

Marketing Data Analyst Intern

• Executed successful marketing campaigns for key accounts that generated €12M sell-in by coordinating with Sales and Product Managers
• Improved gross margins of the 27 best-selling products by 6% by building and maintaining reporting dashboards using a web scrapper and SQL to deliver actionable insights
• Successfully identified €70k in fraudulent claims by performing data matching and data validation to benchmark and analyze accounts payable on large datasets
• Led the QA testing in Spain and Portugal for an enterprise solution that deployed for all European marketing teams, reducing times of uploading promotional pricings to SAP by as much as 80%
• Reduced stagnant funds by 20k+ EUR by identifying key cross-departmental processes and brought down payment times of promotional activities from 9 to under 2 months

Marketing Intern

• Saved the company 30 monthly work hours and drove email marketing click through rates by 30% by proactively automating workflows using HTML, CSS and SQL and performing A/B testing
• Reported marketing campaign results to clients by performing ad hoc analyses using demographic markers of shoping center visitors

Studies

Business Administration and Advanced Quantitative Methods

• Selected as one of 60 students out of a group of more than 550 to take part in an advanced program focused on data science
• Led a group of 5 on a business case creation competition and reached the final round. More than 110 groups participated, including MBAs
• Handpicked by two professors to create a case study about an eyewear startup, which became part of the Strategy I coursework
• Relevant coursework:
  • Econometrics I & IV (studied Econometrics II & III on my own)
  • Forecasting techniques (Econometrics V)
  • Applied machine learning and optimisation
  • Statistics
  • Probability
  • Data analysis
  • Modern statistical computing in R
  • Networks, crowds and markets (Network science)
  • Computational marketing
  • Operations research
  • Operations management
  • Information systems
  
  

Other activities

• Frequently speak in front of audiences of 70–90 people
• Weekly training on avoiding -or resolving- conflicts derived from working together and on developing strong ethics
• Help with various tasks, such as aiding refugees or assisting elders with and technological problems and day-to-day issues