My journey
Experience
Sony Electronics
September 2021 – March 2022
Marketing Data Analyst
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Executed successful marketing campaigns for key accounts that generated €12M sell-in by coordinating with Sales and
Product Managers
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Improved gross margins of the 27 best-selling products by 6% by building and maintaining reporting
dashboards using a
web scrapper and SQL to deliver actionable insights
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Successfully identified €70k in fraudulent claims by performing data matching and data validation to
benchmark and
analyze accounts payable on large datasets
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Led the QA testing in Spain and Portugal for an enterprise solution that deployed for all European
marketing teams,
reducing times of uploading promotional pricings to SAP by as much as 80%
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Reduced stagnant funds by 20k+ EUR by identifying key cross-departmental processes and brought down
payment times of promotional activities from 9 to under 2 months
Impactmedia
October 2017 – April 2018
Marketing Intern
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Saved the company 30 monthly work hours and drove email marketing click through rates by 30% by
proactively automating
workflows using HTML, CSS and SQL and performing A/B testing
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Reported marketing campaign results to clients by performing ad hoc analyses using demographic
markers of shoping center
visitors
Studies
Universitat Pompeu Fabra
September 2018 – June 2022
Business Administration and Advanced Quantitative Methods
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Selected as one of 60 students out of a group of more than 550 to take part in an advanced program
focused on data
science
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Led a group of 5 on a business case creation competition and reached the final round. More than 110
groups participated, including MBAs
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Handpicked by two professors to create a case study about an eyewear startup, which became part of
the Strategy I coursework
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Relevant coursework:
- Econometrics I & IV (studied Econometrics II & III on my own)
- Forecasting techniques (Econometrics V)
- Applied machine learning and optimisation
- Statistics
- Probability
- Data analysis
- Modern statistical computing in R
- Networks, crowds and markets (Network science)
- Computational marketing
- Operations research
- Operations management
- Information systems