Business Administration & Advanced Quantitative Methods (Data Science)
Let's not get lost in titles, who's the person behind this website? I'm very curious and always
looking for opportunities to learn –especially so if I can be with people in the process. In
my free time I love trail running, climbing, cycling, and overall doing any sport that gives me an excuse to be in the mountains. Oh! and I'm also in love with all things Scotland,
especially when it comes to music (yes, I'll admit it, I even like bagpipes).
I've always had an interest in both business and programming, so naturally, when I started learning applied data science I found it to be the perfect combination for me. My favorite part is how it gives me the power to take part in impactful projects with a deeper understanding of their viability while overcoming part of the uncertainty that comes with taking decisions.
Do you see the world the same way?
Let's work together!
September 2021 – March 2022
Marketing Data Analyst
Executed successful marketing campaigns for key accounts that generated €12M sell-in by coordinating with Sales and
Improved gross margins of the 27 best-selling products by 6% by building and maintaining reporting
dashboards using a
web scrapper and SQL to deliver actionable insights
Successfully identified €70k in fraudulent claims by performing data matching and data validation to
analyze accounts payable on large datasets
Led the QA testing in Spain and Portugal for an enterprise solution that deployed for all European
reducing times of uploading promotional pricings to SAP by as much as 80%
Reduced stagnant funds by 20k+ EUR by identifying key cross-departmental processes and brought down
payment times of promotional activities from 9 to under 2 months
October 2017 – April 2018
Saved the company 30 monthly work hours and drove email marketing click through rates by 30% by
workflows using HTML, CSS and SQL and performing A/B testing
Reported marketing campaign results to clients by performing ad hoc analyses using demographic
markers of shoping center
Universitat Pompeu Fabra
September 2018 – June 2022
Business Administration and Advanced Quantitative Methods
Selected as one of 60 students out of a group of more than 550 to take part in an advanced program
focused on data
Led a group of 5 on a business case creation competition and reached the final round. More than 110
groups participated, including MBAs
Handpicked by two professors to create a case study about an eyewear startup, which became part of
the Strategy I coursework
Econometrics I & IV (studied Econometrics II & III on my own)
Forecasting techniques (Econometrics V)
Applied machine learning and optimisation
Modern statistical computing in R
Networks, crowds and markets (Network science)
This page is under construction for phone users. In the meantime, please visit the desktop version.
Sorry for the inconvenience.
This is a collection of some of my projects. All
of them tagged with the relevant skills applied, and the primary language used (English, Spanish or
Some of the projects below link to the final executive summary or report, and others link to
repositories, data dashboards, or a downloadable file.